I recently read a blog post from Drew\'s Marketing Minute about companies trending in retro marketing. I found it very interesting to see how many company’s are capitalizing on this trend and Drew’s analysis on how this appeals to, of course, the large population of Baby Boomers wanting to relive the good old days, but also the Teens who find retro to be cool.
Drew mentioned this being clear in soft drinks such as Mountain Dew, which inspired the post, but also with movie remakes and shoes. Being the sports fanatic I am I couldn’t help but link this to how many sports teams have been doing this for a long time with retro uniforms. It seems like every professional North American sports team with a reasonably long history has at least one these days. Heck, I swear Baseball teams wear their various different retro uniforms way more often then they ever wear their regular home and away jerseys!
When teams do this, they too are utilizing this Teen trend toward retro as well as getting all fans to relive the old times and of course, try to sell these jerseys (especially for those who want to remind fans of the past as a way to hide how much they suck today). Clearly, this retro marketing knows no bounds and can be extended to many places!
The fact that the Denver Broncos were even permitted by the US Government to wear these two uniforms in a stretch that spanned two out of three games is proof enough that this is a trend in sports.