…and its marketers advertising on Facebook!
Based on the sheer number of users on Facebook, its easy to see that this is desirable media to advertise through. However, this is just the tip of the iceberg for Facebook as an effective way to advertise. The first ads that would show up on the right hand side of my screen were an indication of marketers beginning to see the value of this media. More and more, however, I am seeing ads that actually appeal to me! Thats where the true value of Facebook advertising comes into play; Facebook profiles are so personalized that marketers can easily reach their target market with ease. People talk about friends “creeping” their profiles but companies are taking it to the next level. It seems now that every ad I see directly involves the city of Vancouver, the University of British Columbia, hockey, football, things that people in their late-teens to early twenties enjoy, and so many other things that affect me personally! They’ve even broken it down to my favourite sports teams in the Vancouver Canucks and Dallas Cowboys, and specifically to the Sauder School of Business! Based on everything I put into my profile-my interests, activities, political views, hometown, age, and just about anything you can imagine- marketers advertising on Facebook are getting the right message to the right audience through the right media.