Category Archives: Uncategorized

I recently read a blog by Rohit Bhargava which listed his views on 5 things companys can learn from the techniques Google has used to soldify its brand positioning. I was very intrigued by his opinions and they have definitely … Continue reading →

I recently read a blog post from Drew\'s Marketing Minute about companies trending in retro marketing. I found it very interesting to see how many company’s are capitalizing on this trend and Drew’s analysis on how this appeals to, of … Continue reading →

…and its marketers advertising on Facebook! Based on the sheer number of users on Facebook, its easy to see that this is desirable media to advertise through. However, this is just the tip of the iceberg for Facebook as an … Continue reading →

I recently read Lucas Palovic’s blog about Consumer Choice in which he focuses on how companies like Dell that are taking on a winning strategy of focusing on the changing demands of their consumers. I am in complete agreement with … Continue reading →

Upon checking out tonight’s NHL schedule for tonight I came across some big news thanks to the CBS Sports Blog. The big news is that the NHL is bringing back its award-winning ‘History Will Be Made’ ad campaign in time … Continue reading →

After reading Felix Huang\'s blog post about the targeting that is quite apparent in the ads you get forced to watch when viewing your desired content online. With regards to farmed salmon, the NBA fans are definitely a desirable market … Continue reading →

What were you doing one year ago today? This is one of the few occasions where I can truly answer that question with no hesitation; I was at Canada Hockey Place (now Rogers Arena (formerly-formerly GM Place)) basking in the … Continue reading →

As you have probably noticed, marketers today are finding easier and less expensive ways to advertise then the traditional 30 second commercials we see on television. The emergence of the internet and everything that comes with it, such as social … Continue reading →

At the beginning of January 2011, certain cartoon superheroes began to emerge over the internet; each representing NHL hockey teams. At first I (and many others I’m sure) brushed these aside and ignored them. But they kept coming. For each … Continue reading →

Its become a farily common trend so maybe this post is long overdue but I feel that it is necessary to comment on what is so smart about companies campaigning over known social networks to help boost awareness of their … Continue reading →