I was randomly browsing peoples blogs and saw what Anson Lai wrote about the distribution channels of video games, digital distribution.
Its amazing to see how developed we are nowadays compared to 10 years ago. With digital distribution, it speeds up order processing because it’s sent directly to your computer, saves a lot of costs with a short channel, and allows feedback/responses to be quickly answered because there are only 2 key players in the distribution channel, the producer and consumer. I believe that in the near future, most game companies will defer to a similar channel such as digital distribution because gamers thrive for every last bit of convenience. So the shorter the channel, the more effective your company will be when dealing with game-related products.
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