Posted by: | 17th Mar, 2011

Brand Elements

The Logo Quiz

Do you recognise the following logos?

I’m sure it was an easy job for you guys to identify the companies that these logos represent. (In case my assumption was wrong, answers are posted at the end of this post.) Logos are visual branding elements that stand for corporate names or trademarks, and it is one of the most important brand elements that distinct one firm from another. A successful logo provides a great way to make a company recognisable, which in turns increases profit by facilitating consumers’ purchasing. Therefore it is important to find a logo that is simple and easier to recognise.

A successful slogan is as important. Some examples would be Nike’s “Just do It”, KFC’s “finger lickin’ good, and McDonald’s “I’m Lovin’ It”. Slogans are short phrases used to describe the brand or persuade consumers about some characteristics of the brand. What makes a memorable and representable slogan?

1- They are Catchy and Recognisable: A successful advertising slogan is always memorable and always seems to have a way of sticking in your head.

2- Brandname Recall: It is so important that the slogan helps consumers to remember the brand name, so it is useful to incorporate the company’s name into the slogan.

3- Focus on Benefits over Features: It is often beneficial to make a clear statement to the customer that a company’s product will be made better than competitors’ products out there.

Successful brand elements will undoubtedly help companies in building their brands.

[Answers to the logo quiz: Starbucks, Nike, Adidas, Apple, Mercedes-Benz, Cathay Pacific Airways]

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