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http://www.entrepreneur.com/article/219700

http://www.buyrealtumblrfollowers.com/why-getting-followers-on-tumblr-makes-a-successful-business-strategy/

http://www.wwd.com/media-news/digital/brands-embrace-the-nuances-of-marketing-to-men-5375156?full=true

Fashion are using social media like facebook more and more to expand their products and doing brand positioning as one of the efficient ways. Like mentioned in the passage, Coach launched a male-specific Facebook page five months ago that now has almost 14,000 fans. Features such as “Product of the Week” and “Did You Know?” have populated the page, which highlights interesting facts about Coach’s product quality and brand history, such as how the inspiration for the first briefcase came from a baseball glove. Recent “Product of the Week” items have included the Exotic Slim Billfold in shocking blue alligator skin and the Bleecker Leather Electronic Cord Zip Pouch.

Facebook pages, like those online retail stores, play a role in the fashion firms as maintaining brand images and exporting new lines to people as soon as possible. Moreover, because online social media is a information overload place, bringing out special promotion is obviously the best way to attract people. Some likes can give facebook users a chance to win a big discount, or put gorgeous collection photos. On the other hand, people will share the information updated by facebook pages. For instance, I just went to a facebook event with Amercian Apparel sales in Canada Place. I shared the event page to my friends and we went there together.

When most people think of Nicole “Snooki” Polizzi, businesswoman is not the first word that springs to mind. She started the small business and now expanded the product lines. She began to be known after she was cast in a reality TV “Jersey Shore,”  and she had millions of followers on facebook and twitter.

What she did is that she signature her own style and get involved into the product process. And social media feedback is the most importent way to expand the business. So people follow her style and follow her products. Personal style and special product focus are what make Snooki successed.

http://fashionista.com/2011/11/can-you-trust-the-editorial-integrity-of-style-bloggers-a-closer-look-at-how-bloggers-make-money/

As people are getting used to the modern internet environment, blog has became the best choice for people to share ideas with others from all over the world, like blogspot, or even tumblr, a newly photo-sharing micro blog base. As well, in the fashion industry, people get collection informations not only from magazines, but also from blogs. That’s why  blogs have evolved into legitimate media sources and, more importantly, big moneymakers. (There are even a list of the best 100 fashion blogs.)

At first, they are Internet-famous individuals, which means they lead the online trends through their posts, Like  Karen said in the paragraph” Why would you, for instance, hire any stylist when you can hire just as talented a stylist but one that also has 75,000 followers”. Bloggers got free invitation to those collections  or events, also, they give blogger free products, what bloggers need to do is to mention collections or put links in their posts to let readers know what is happening. Keeping editorial integrity as well as writing items for some brands is what bloggers are achieving. To say, to keep their own sensibility is obliged, because that is why readers choose you, not others.

http://ca.fashionmag.com/news-206671-Top-100-brands-luxury-makes-a-comeback

The article  is about the luxury market’s coming back, as we can see on the form, the top biggest fast fashion firms H&M and Zara are at 21 and 44. It is easy to make people interested in comparing two similiar firms like this two bros. They take most of the seats in the fashion market except luxury firms. As it is known to all that H&M and Zara have the common selling strategy- cheap high fashion. But they have extremely different specfic modes of operation.

Firstly, target market. Though their target market both have one factor- people who cannot afford big brands, but Zara tends to people between 25-35,  with more white collar customers. By contrast, H&M is younger, direct at people between 18-30. It results in the differences in their shops as Zara’s store has a more high-end enviroment but H&M are more crowded.

the original article:

http://thecuttingclass.com/post/4002325777/tribes-westwood-owens-demeulemeester

http://www.forbes.com/sites/raykwong/2011/06/29/china-vs-america-who-loves-shopping-more/

Like the article says, Chinese people seems to be the crowd that go to those luxury stores like LV, Gucci, Chanel. For instance, I find that in Vancouver, most people who take a LV or Gucci bags are asian faces. As reported all over the world that China has a new highest GDP or blah blah again and again, the whole global knows that Chinese people are living a better and better life today. It’s true, and this is the reason why we see Chinese people everyday in LV shops buying severl super expensive bags.

The luxury industry has such a long history like Coco Chanel, has a loyal meaning not only the brad itself. They have their specific point to attract people. The fact is that, most Chinese people, who is crazy about buying high-street pieces only interested in the fame when they are surrounded by the expevsive pieces. They know that only wearing Gucci can shows their society status are higher than others. An obvious phenomenon in China appears in the imitation products industry, which is the most ridiculous industry in China, that suprises the world. Not only in the imitation of clothing, but also in the IT industry, ect. There is a saying that it is Chinese imitation products industry that pushes the whole technology industry moving forward so fast. Regardless of the huge impact of this industry, it is the biggest challanges for those luxury industry coming in to the China market and they should take this issue seriously.

http://articles.timesofindia.indiatimes.com/2011-08-14/designers/29736397_1_indian-designs-shantanu-nikhil-shantanu-and-nikhil

It is a quickly-developed world with a extremely high speed, also in the fashion world. There is no doubt that everything is refreshed automatically in seconds. But for fashion, sometimes it is the opposite. Generally people only focus on those classic and generally acknowledged designer brands with a long history. Thoses firms have already built sustained and mature business strategy supporting the cloth lines. (As Johnny posted in his blog https://blogs.ubc.ca/johnt93/2011/09/14/luxury-marketing-lvmh-group/), as they also have capable managers managing marketing, accounting, etc. That is the reason why they occupy most part of the brand clothing market, on the other hand, it is a big challange for the young designers to expand their name.

The most successful Chinese designer is Vera Wang, she has already built a famous wedding-dress line and has a irreplaceable position in this specific market. Moreover, Alexander wang, a Chinese race designer who controls the young and causal clothing in U.S high-street fashion market. But, there are many newly designers in China just started their runway dreams. Like Ye’s, JuuHauZane(http://juuhauzane.com/main.html). I noticed that they all choose Online store and buyer stores as the first step to develop the product lines. There is a special store named Triple-major, which is a collection shops for young designers not only in China, but also in Europe and they recently opened a studio show room in Paris. Triple-major provides pieces of different designers at the same time in order to not only offer the chance for buyers to choose different pieces but also offer a more expanse market for designers. On the other hand, Triple holds some special coferences and events for buyers and customers.

I think this is the best way for designers to build their own line online because the advantages of the Internet are obvious. And to make collections on the runway is no longer the only factor to show a designer’s success.

http://www.haidilao.com/

Haidilao Hot pot, the best, and the most ridiculous hotpot company in China, founded in 1994, has expanded as a company with over 50 restaurants, over 10 thousand stuff and it gained over 15 hundred millions revenue in 2010. It is so popular among Chinese not because the food it serves, instead, the ridiculous high-quality customer service raised Haidilao to the teeth of the storm.

Depends on the culture difference, In China, the status differentiate is very valued among people. Especially in food and restaurant service industry. But haidilao started a revolution against the classic customer service standard of restaurants which is unitary. And, Haidilao’s motto is “service first, customers first.” Once seated, diners receive lavish attention. Hot towels, replenished four to six times, make regular appearances from beginning to end of the meal. (It may not be environmentally friendly, but it’s certainly luxurious). Bottomless drinks – choose from herbal tea, lemon water and hot soy milk – are offered at only three yuan per person.

The thing is uncountable information of Haidilao abruptly appear among the internet in China, started with a food miscoblog post named “Human beings can already do nothing to prevent Haidilao”, the post saying that “I was quarreling with my friend and the waiter suddenly passed a hand-writing letter and bunch of flowers trying to stop us. Ah! I was so moved!! where to find a understanding restaurant like Haidilao!!”.From then on, people online started to post their eating experience in Haidilao and wrote it as the same style as the one above, known as “Haidilao writing style”. The most ridiculous one is someone received a new ipod from the restaurant after sadly complained about the lost of his old ipod during the eating in Haidilao.

As the chairman Yong Zhang said in a management reference”We didn’t do anything, most our stuff are poor people with low education, So I don’t want to set up a working standard for them, I just treat them as normal people.” This is the special manage method Yong used to develop Haidilao. This brings a sense of family and belonging for the stuff, so they love their job and results in the best service that they give out. On the other hand, there is a special selection system, every leader of different department all should start their career from the beginning, a waiter. Yong said that this is the only way to let those people exactly know customer’s need. I think the division of labor of a restaurant is just as the context I learned in my OB class. It has a extremely compact practice step, and a highly-standard dispatching center. All the factors contribute success of Haidilao. And in my opinion, the most necessary one is that the company sets up a perfect operating system, and then put everyone in his/her specific position, admit their specific ability and release the power to each person, as long as u r not over the principle. like Lao Zi’s Political Ideology of “Govern by Doing Nothing that Goes Against Nature”, used as a enterprise management mode nowadays.

http://translate.google.com/translate?hl=zh-TW&sl=en&tl=zh-TW&u=http%3A%2F%2Fcanterbury.cyberplace.org.nz%2Fcommunity%2FCAFCA%2Fpublications%2FStatements%2FNaturalDairyRefused.html&anno=2

This page was posted in the end of 2010 saying New Zealand land information department overseas investment office announced that they refuse the application purchasing Crafar from the Chinese firm Nature Dairy by saying that “”Nature Dairy do not have good business ethics.

Putting aside this business purchasing stuff, here we are talking about “Business Ethics”. I think it is acknowledged that business ethics issues are serious in China, especially in food industry, like baby milk powder. Like a leading Chinese dairy company, Sanlu, admitted last week that its manufactured earlier this year was tainted by the chemical melamine. Doctors in several Chinese provinces have found more than 1,200 babies who drank the formula suffering from kidney stones and renal failure. Two babies have died as a result since May, officials say, warning that the number of cases could rise sharply.It is not surprised to hear about the baby milk powder issues in China, but the epidemic raised a serious controversy of business ethics.

In my opinion, why these happened is because first, some social environment. For the managers, it is not the lack of ethics that promotes them make the decision, but the market. The cost pressure is under bearing, direct to the walking in the dangerous path that they find any ways to reduce cost. On the other hand, I think, companies are also victims. I think it is obvious that some of the government departments in China are paper tigers. They use illicit money and revenue without doing anything giving back to the society. So the AQSIO is the chief suspect, and it is their misfeasance and nonfeasance leads to the result.

There is a troditional Chinese saying that”If thy love the property,seek for it properly,and ues it thriftily”. But, to keep the business ethics, one should pay for it. For a company, the ethics cost are sometime invisible. In my opinion, the company may loss during a short period based on its ethical strategic decisions, but, the ethical strategic is the main path towards future success.