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http://www.wwd.com/media-news/digital/brands-embrace-the-nuances-of-marketing-to-men-5375156?full=true

Fashion are using social media like facebook more and more to expand their products and doing brand positioning as one of the efficient ways. Like mentioned in the passage, Coach launched a male-specific Facebook page five months ago that now has almost 14,000 fans. Features such as “Product of the Week” and “Did You Know?” have populated the page, which highlights interesting facts about Coach’s product quality and brand history, such as how the inspiration for the first briefcase came from a baseball glove. Recent “Product of the Week” items have included the Exotic Slim Billfold in shocking blue alligator skin and the Bleecker Leather Electronic Cord Zip Pouch.

Facebook pages, like those online retail stores, play a role in the fashion firms as maintaining brand images and exporting new lines to people as soon as possible. Moreover, because online social media is a information overload place, bringing out special promotion is obviously the best way to attract people. Some likes can give facebook users a chance to win a big discount, or put gorgeous collection photos. On the other hand, people will share the information updated by facebook pages. For instance, I just went to a facebook event with Amercian Apparel sales in Canada Place. I shared the event page to my friends and we went there together.