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http://articles.timesofindia.indiatimes.com/2011-08-14/designers/29736397_1_indian-designs-shantanu-nikhil-shantanu-and-nikhil

It is a quickly-developed world with a extremely high speed, also in the fashion world. There is no doubt that everything is refreshed automatically in seconds. But for fashion, sometimes it is the opposite. Generally people only focus on those classic and generally acknowledged designer brands with a long history. Thoses firms have already built sustained and mature business strategy supporting the cloth lines. (As Johnny posted in his blog https://blogs.ubc.ca/johnt93/2011/09/14/luxury-marketing-lvmh-group/), as they also have capable managers managing marketing, accounting, etc. That is the reason why they occupy most part of the brand clothing market, on the other hand, it is a big challange for the young designers to expand their name.

The most successful Chinese designer is Vera Wang, she has already built a famous wedding-dress line and has a irreplaceable position in this specific market. Moreover, Alexander wang, a Chinese race designer who controls the young and causal clothing in U.S high-street fashion market. But, there are many newly designers in China just started their runway dreams. Like Ye’s, JuuHauZane(http://juuhauzane.com/main.html). I noticed that they all choose Online store and buyer stores as the first step to develop the product lines. There is a special store named Triple-major, which is a collection shops for young designers not only in China, but also in Europe and they recently opened a studio show room in Paris. Triple-major provides pieces of different designers at the same time in order to not only offer the chance for buyers to choose different pieces but also offer a more expanse market for designers. On the other hand, Triple holds some special coferences and events for buyers and customers.

I think this is the best way for designers to build their own line online because the advantages of the Internet are obvious. And to make collections on the runway is no longer the only factor to show a designer’s success.