H&M’s one of the famous brand clothing has recently promoted its brand through several celebrity campaigns.

“1. January / February 2013 – Campaign: Bodywear collection 
by David Beckham

2. February 2013 – Campaign: Rock’n’Roll Mansion
by Georgia May Jagger

3. March 2013 – Campaign: Conscious Collection
by Vanessa Paradis

4. April 2013 – Campaign: The New Icons
by Daphne Groeneveld, Joan Smalls, Lindsey Wixon, Liu Wen

5. May 2013 – Summer collection 
by Beyoncé

6. May 2013 – High Summer Collection
by Doutzen Kroes
”

Fashion industry needs fashion icons and celebrities for more impact on its customers. However, constantly changing its represents might it be effective? It is true that the fashion world is always changing but to what extent? Innovation, trendy and fashionable might be the perception or brand image H&M wants to promote is much appreciated or maybe too much? On the long run, will it be possible for the organization to keep up changing and collaborating with new celebrities?

From my perspective, H&M over these past years has gain a lot of market share while collaborating with fashion designers such as Lanvin, Gucci and  many celebrities. It has diversified its branding promotion and advertisement through music, sports, cinema and fashion catwalks. In other way, H&M tried to target a large market for brand recognition and promotion to boost its sales. If they keep bringing new ideas and always improving their marketing strategies it will surely be on top list of the Global Brands in the world.

Photos and sources from:

http://fashionmarketingsecrets.com/2013/05/18/why-is-hm-underperforming/
http://rollingout.com/entertainment/biggest-celebrity-endorsements-deals/
http://www.drapersonline.com/news/multiples/news/timeline-hms-collaborations/5037579.article
http://beyondcelebrity.com/2013/01/29/best-hm-celebrities-and-designers-collaborations-over-the-years/