Picture from: http://www.theguardian.com/culture/2013/oct/08/miley-cyrus-what-women-her-age-think

Recently, I have read one of Arielle Uwonkunda’s blog post (https://blogs.ubc.ca/arielleuwonkunda/) and I think she highlighted an interesting situation happening now inside and outside the world of music. Miley Cyrus former known for the famous disney show “Hannah Montana” has turned into a “extreme sexual attitude”. This has been stated by Arielle and I am sure a lot of people will agree with that.

We might consider the star’s incentives to show and promote a sexual look and behaviour. Why has she adopted such a provocative style? From the business point of view, I would say that marketing is one of the key reasons. The world of music has progressed into  a big business industry where big fortune is being made. Miley Cyrus went from that innocent girl to a sexual provocateur and nude look and attitude she wants to share with the world. Her recent hits ” We can’t stop” and “Wrecking ball” (many more) were publicized with shocking videos and images of her.

Should shocking people give them more influence and more impact from advertising? To what extent should wrong advertising be promoted?

Miley Cyrus shows no problem in promoting her products and personal brand image however new ideas and attitude she proposes seem to attract and influence people to buy her music which sounds to be promising. Sure it might not target all the segments of the market but it sure attracts a lot of people’s attention.

Link: https://blogs.ubc.ca/arielleuwonkunda/2013/10/06/she-came-like-a-wrecking-ball/