Jae Ah Ho's Blog

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Just a few days after I came to Canada for the first time, I had to go to McDonald’s because McDonald’s was the only place around that area. I ordered a Big-Mac meal, and the cashier told me the total would be $7.xx. I was so shocked because it was more expensive than any other Big-Macs in different countries. Since then, I have avoided going to McDonald’s for meals since there are other substitutes with a better price.

I also acknowledged that McDonald’s food was unhealthy as well as other people believe. Not only the price, but also the quality made me to hesitate before consuming McDonald’s meals. However, my attitude towards McDonald’s has shaken hard after I received the discounted coupons a month ago. Moreover, I got so tempted to have lunch at McDonald’s since it was only $4.49 for lunch. As a student, managing my budget has always been an important issue, so the discounted coupons really drew my attention. Eventually, I also got hooked by their marketing tactic and had Big-Mac again.

Last week, students got free coffee from McDonald’s. Of course, I had not only free coffee but also other menus as their marketing team intended. I believe McDonald’s aggressive promotional pricing and tactic are very effective and efficient for students because they understand students and their needs. I just got McDonald’s coupon for this month. You know what? I am going to McDonald’s again.