Jae Ah Ho's Blog

1. Folgers Coffee

2. Ponds

3. Cingular

4. Mr. Clean

5. Mielo Vacuum Ad

6. Smart Car

7. 3M Security Glasses

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After visiting Matias’ blog, I couldn’t stop thinking of the video clip he posted. It was one of the best commercials I have ever seen. This ad shows the power of guerrilla marketing. I believe guerrilla marketing is the most effective and efficient strategy in that those images are indelibly imprinted on people’s minds with a relatively low marketing cost. Of course, Public Relations and other marketing strategies could be one of key components to gain publicity; however, consumers tend to respond quickly to those unusual and eye-catching advertisements. Advertisements I posted above deliver the messages companies created and want consumers to receive very easily within a few seconds. I would like to say “marketing=creativity”.