When a child watches sports, like basketball for instance, they often are amazed by the skill level of the athletes. They think “wow i wish i could do that” when they see a fancy move or a dunk. What if there was a cereal that could allow that to happen?! According to Kelloggs, there is. Introducing the Frosted Flakes, which according to this commercial, can make that happen,

deceiving cereal commercials such as these allow children to believe that they can do something that they currently cannot, and eating the cereal is the way to do this. Most big cereal corporations are advertising in this way, convincing the easily manipulated minds of children that they want some of their sugary product. This sort of advertising is far from right, and plays a significant role in the steadily rising childhood obesity rate in North America. Although it can be thought of as effective marketing, taking advantage of the minds of children and convincing them to eat these cereals; which then lead to childhood obesity, is incredibly unethical.

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Coca-Cola, while making exceptional beverages, lacks the quality of being an ethical company in the community. An article posted on “Business Week” on February 27, 2010 helps support this fact.

http://www.businessweek.com/news/2010-02-27/coca-cola-sued-in-u-s-by-guatemalans-over-anti-union-violence.html

The article states that Coca-Cola is being sued by Guatemalan workers who happen to encounter workers employed by a Coca-Cola owned company; these Coke representatives did not portray a good image. The Guatemalans claim to have suffered a “campaign of violence” by these workers on Coke owned bottling and processing plants, who allegedly make continuous threats to union-based workers in the area. When questioned, Coca-Cola claims to have no knowledge of complaint. While in court, Coke claims they hold only small shares in those companies and cannot control them; yet have assured the public that they inform their suppliers and bottlers to follow international human rights standards. If they hold only small shares, how are they able to inform the public that their suppliers are under control? First, it is unethical to threaten the lives, and the family lives of these union-based workers. Second, it is profoundly unethical of Coca-Cola to claim that they hold no power over these companies, while they are in fact (or were at the time of the incident) agents of the Coca Cola company. Coca-Cola needs to take control of their factories, and accept responsibility for the issue in which they are clearly wrong.