Jamie Grassby's Blog

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YouTube Movies?

November 28th, 2011 by jamiegrassby
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This weekend as I was lost in the world of surfing YouTube, I stumbled across something that surprised and really interested me. I found that on YouTube, you are now able to purchase movies from the site. For example, one of my favourite movies, “Lock, stock and two smoking barrels” is available to be rented at $3.99. This was extremely shocking because it was something that I never heard of YouTube doing, I didn’t even think that you were able to make purchases over YouTube, but I was wrong. After the initial surprise of it all, movies on YouTube seems like a really smart idea. YouTube movies was initially created to compete with NetFlix. As online movie watching becomes increasingly popular, Youtube movies seems like a great alternative. As a former user of Netflix, I was thoroughly unimpressed as it had really poor selection and felt that most of the movies was really dated, for me it was not even worth the $8 monthly flat rate and decided to end the subscription. YouTube Movies are ideal for people like me who surf YouTube for hours or look for ways to watch movies online without having to pirate them. Although, I feel as if a more appropriate competitor comes in the form of iTunes. They sell and rent movies in the same price range. Both systems are very similar but with the emergence of Youtube Movies, we shall see who becomes more of a success.

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Corporate Responsibility

November 9th, 2011 by jamiegrassby
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A few nights ago, I received a knock on my door. It was a man from Greenpeace that was going door-to-door looking to raise awareness and trying to gain prospective members. He spoke of many different Greenpeace initiatives but I was especially interested in one of their bigger operations that’s taking place in China. Like this article suggests, Greenpeace is investigating a Chinese conglomerate that they’ve noticed polluting many of China’s Waterways, including the Yangtze river, the largest river in Asia. Greenpeace beliefs that several different textile plants have been polluting these waters with harmful toxins and chemicals that are banned in Europe and North America. Nike, Puma, Adidas, Abercrombie and H&M are some of the big name companies involved with this conglomerate and Greenpeace has let that been known. As a brash and rather abrasive lobbyist group, Greenpeace has been trying hard to find a solution with these big companies.

I have found it quite interesting to see the difference between the different companies reactions to this so-called scandal. For some, like Nike and Adidas, bad publicity is the last thing they can afford and both have decided to make changes through thier manufacturers in China. Greenpeace has also set-up a contest on their site, encouraging both companies to compete to see who can rid themselves of these toxins and perform a detox.

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Others have shown a little resistance, like Abercrombie. Abercrombie In an emailed response to Greenpeace, Abercrombie had said the conglomerate had not signed up for a social responsibility program that Abercrombie is part of. As a consumer, I would really use this as a. I would much rather buy products from a company that though they might have made mistakes, they take an active role in trying to resolve them, then others companies who try to to sweep the whole problem under the carpet.

 

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The Emergence of Google+

November 6th, 2011 by jamiegrassby
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For the past few weeks and even months, each time I use google to make online searches, I’ve been really curious as to what the “You+” tab meant. After reading over a fellow student’s blog, Stephen Tran, I felt it was time for me to find out.  Google+ 

After a very brief internet research, I found out that Google+ was a social-networking platform introduced to compete with other social-networking sites, especially Facebook. Like Facebook, Google+ provides its users to share pictures, thoughts, ideas amongst the users friends. Google’s blog suggests that “In this basic, human way, online sharing is awkward. Even broken. And we aim to fix it.” And with that comes Google+. With Google+, comes a few ideas that differentiate this platform from Facebook. For example, Google+ introduced “circles”, a way for users to separate its friends list in smaller groups. “Circles” enables the user to keep some thing private with a certain number of individuals instead of letting every friend in on it.

As a Facebook user myself, the idea of Google+ is very exciting to me, but very much like google’s other attempts at social-networking platforms (ie. Google Wave and Google Buzz), I have doubts surrounding its success. Though it may have introduced many cool concepts, I have little interest in starting an account myself. I remember when I first started to consistently use Facebook, many of my friends were already using it and though I may have been a huge “bandwagoner” for joining Facebook, I simply just did not want to be left out. And for me, the same idea applies for Google+, unless they can garner enough support and popularity, I can not see myself becoming a user.

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AdWeek.com

October 25th, 2011 by jamiegrassby
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For this week’s blog, I looked at the blogs recommended readings to give inspiration for something to write about. After checking most of them out, I stumbled across AdWeek. A website that introduces advertising and promotion from everything from TV commercials to new technology advances. I absolutely loved the site. As I researched it a little bit closer, I found AdFreak,a page within AdWeek, that emphasizes advertisement in television, on the web, and anywhere else.

For a guy who loves watching different commercials and then the idea of compiling and sorting these commercials into different lists, this site was ideal. I spent a few hours doing “research” on the site and found out that that the best list of advertisements was this. I can honestly say that this will not be the only time I will visit the site and I sincerely wish I would have known about it sooner. Before taking Comm296, I, as many others feel, hated the idea of commercials cutting into Tv time. But as I grasp a better idea and knowledge of how advertising and promotion work, I focus a lot harder on commercials to see what message, the marketers try to convey. It’s a field of work that I am really interested in and hope to some day pursue a job within this field.

A few days ago, I saw this commercial:

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I am a huge fan of it. One of the reasons I enjoy it so much is because it has a nice balance of comedy and sending the message across. Personally this balance makes the best commercials.

 

 

 

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Introduction to Marketing

September 25th, 2011 by jamiegrassby
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As my first blog post for Comm 296, I decided to do a little research into the online world of marketing. As the world of marketing is almost completely foreign to me, I looked around the web in order to find some useful outlets to serve as a platform to help me. Amongst the many different websites and blogs that I stumbled across, I found a few that will likely stick with me. One of them being, Marketing Week.

Marketing Week

Marketing Week is an online magazine that offers news that reflects everything marketing. From sports to sustainability, MW has a diverse selection of reading material. I also enjoyed the links provided on the site, as it refers you to several different blogs from other professionals. With weekly issues and subscriptions, it is easy to follow and stay on top of the marketing world. A second site that I found extremely interesting was Power 150.

This site ranked the top 150 marketing blogs in the world at every moment in time. The site scored all the different blogs by a voting system based off social-networking sites (Twitter, Facebook, etc.) I think Power 150 is an excellent way to browse the Marketing world, and serves as a pretty good measurement to compare my blog to others. I find it very interesting to be able to see the opinions of people on blogs. To conclude, it is evident that the internet is filled with several different marketing news outlets and blogs but hopefully this post can help cut the search down.

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What I’ve Learnt from 299

April 1st, 2011 by jamiegrassby
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Before the second half of 299 begun in early January, I had this preconceived notion that interviewing would be something I was instinctively good at. I am not sure why I believed this, but when the interview portion of the class came around, I felt as if I would excel. I have had a few interviews in my past that generally went really well but none of those were of the same professional levels than that of Comm 299, which led to my assumption that I was very skilled at interviewing. I also believed that I was a fairly confident and outgoing individual that could easily hold a conversation. Though these beliefs may have been accurate, the interview proved otherwise. I became very nervous before and during the interview and felt vastly unprepared. I was not used to the type of questions asked, which was evident with my mark. In hindsight, I wish I could have put more effort towards this portion of the course. But the interview taught me that preparation is key for any interview, regardless of its purpose or circumstances. I also learnt that this was a particular area that I could certainly work on for future interviews.

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Great lesson learned from someone else

March 22nd, 2011 by jamiegrassby
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Throughout my life time, I have received many tips and lessons whose purpose was to set me in the right direction, that’s why choosing one is really tough. If I were to choose one, it would likely be from the two people who have been the most influential in my life, my parents. Though it may seem cheesy, they have taught me the most valuable things. One lesson that I learned through them is humility. Realistically, I am far from the most humble people around, although the lesson I learnt surrounding humility, is a lesson that will stick with me for life. Humility is an awfully hard attribute to characterize, it’s not something you have or you don’t. Humility has varying degrees and is different for everybody, depending on culture, social status, religion etc. In my case, humility meant showing graciousness and sportsmanship through any outcome. Often I attribute humility to sports. Whenever I would win something, I would feel on top of the world, claiming that I was the best, but my parents seem to always ground me. This lesson kept me from being too cocky, and gave me perspective on many different circumstances. Being humble has served me very well, as it reflects very appropriately to one’s personality. Though, it may be a fairly obscure lesson learnt, it is something that will keep with me for the rest of my time!

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My Food Blog

March 15th, 2011 by jamiegrassby
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My Food Blog

Jamie Grassby

History 106

When I recorded my daily food intake, I wasn’t feeling my best, and it showed with a significantly smaller consumption amount. Normally, my breakfasts would be one of my biggest meals, but in this case, with the condition that I was in and the fact that I had to rush to class to be at, my breakfast consumption was low. Also, by living on residence and eating from a cafeteria, some food items are hard to trace. I tried my best but may not have received all the right ingredients.

Morning:

My breakfast consisted of a Chiquita Bananas and a Five Alive. Chiquita bananas are generally grown in Central and Latin America. Taken from their site, these bananas go through an extensive travelling period. Once they are fully grown, these bananas are refrigerated and sent to its final destination by air. Approximately, if these bananas were to travel from Central America to Vancouver, they would undergo 2000 miles. Their site states that this delivering process takes up to two weeks, before the banana reaches its customers. With the banana peel, I composted it in the cafeteria’s compost.  A banana generally has 100 calories to it.

I washed my banana down with some Five Alive. The Five Alive is a label under the Coca-Cola name. Five Alive’s central manufacturing plant in Canada is located in Toronto, Ontario. The plant is responsible for most Coca-Cola products, such as: Five Alive, Minute Maid, Powerade, Dasani, Fanta, Full Throttle and Coke. The manufacturing plant is roughly 2500 miles away. According to the site coke products travel by plane or truck, and are estimated to be available to customers a week after they are made. Five Alive is a juice known for its fruits and all their drinks contain 5 fruits (hence the five). I was curious as to where these fruits came from, so I investigated their website. Sadly, I wasn’t able to find anything substantial, however, under the Minute Maid products I read that Coke used fruits from the southeast part of America and from several Central American countries. The bottle contained 220 calories and was later recycled.

Lunch:

For Lunch, I stopped at the campus Pizza Pizza to grab a slice of pizza. There I ordered two slices of cheese pizza. They made all of their pizzas freshly in store, but begged the question as to where they go their ingredients. According to their website, the dough that the stores use is made freshly each day. Conversely, the sauce and other ingredients come from their several different warehouses. From what I could find from their site, Pizza Pizza has several different warehouses where ingredients are made and kept. From there, they will distribute the necessary goods to retailers. A piece of cheese pizza has 200 calories.

Snacks:

Throughout the day, I kept myself going on snacks. For Instance, because we are entering into the Easter season I deemed it necessary to pick up some Creme Eggs. These Cadbury chocolates are a seasonal treat and they are manufactured at the Cadbury manufacturing plant located in Toronto, Ontario. Again, the distance was around 2500 miles. I read that for most of their products, the items were trucked to the convenient location. The Creme Eggs as it may already reveal, are not nutritious in any way and contain 170 calories. Considering how high the sugar content is in these eggs, it is conceivable that they make these eggs at the factories. They are packaged in a type of foil that surprisingly may be recycled.

Additionally, throughout the day, I was re-filling my water bottle. Because I was feeling under the weather, I felt it necessary to consume as much water as possible. I must have filled my water bottle over 5 times through several sinks and fountains.

Dinner:

When dinner came around, I was very hungry and indulged myself in some steak with yet again, some more water. This is the part of the food blog that is a little hazy. Because I ate at my cafeteria, a lot of the information of my food’s whereabouts was unknown. When I tried asking the whereabouts, I wasn’t given any worthwhile answers. Because of this, I am going to make some assumptions with my dinner. I was told that the steak was Alberta Beef, which is plausible considering Alberta’s proximity to Vancouver and it’s large market in the beef market. With that said the distance between the two cities is around 700 miles by truck. With beef, there is a fairly short period between the killing of the cow and it being on the shelf. The beef must also be frozen and transported from the farm.  The cow must have been raised to an appropriate age, before it is slaughtered. This period of the cow’s growth costs the farmer a lot of resources and money. An average sized steak contains around 250 calories depending on the cut.

When looking back at my day’s consumption, there are several interesting facts surrounding it. I was shocked to see how much my food has travelled to eventually reach me. Looking at all my foods together, they travelled over 7500 miles to reach me. In addition, if we were to consider Pollan’s comparison of 1 calorie of food to 10 calories of fossil fuels, I would have used 9500 calories of fossil fuels in one day. This seems absolutely enormous, especially considering that the day I measured my food consumption, I did not eat a lot due to my sickness. This study has really opened my eyes to buying local foods, and how hard it really is! From now on, I will definitely be keeping my eyes open to where my foods comes from and how much energy, money and resources were needed to reach its final destination.

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Mario’s Birthday!

November 30th, 2010 by jamiegrassby
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In lieu of Mario’s birthday, one of the most historic and well-known figure in the gaming world, Nintendo is beginning a huge marketing campaign. To celebrate 25 years of success and having Mario considered one of the biggest faces of video games, Nintendo is planning on several different advertisements, including many commercials, ads, and live events. In late September and early fall, Nintendo released many different 30, 60, and 90 second clips commemorating Mario. http://gamrfeed.vgchartz.com/story/81987/marios-25th-birthday-marked-with-huge-marketing-campaign/. Nintendo  also released a video, which is a virtual time-line of the major Mario games.YouTube Preview Image The 25th anniversary will not just be celebrated in North America as Europe and Asia have both came out with many new games, toys, and products for the celebration. In Japan, Nintendo’s official site has details for an anniversary campaign, where over 10,000 people will win Mario merchandise through a Club Nintendo raffle. As an avid fan myself, it was really cool to see such an innovational franchise last this long. The Super Mario Franchise has been a staple in the video game industry and has really helped develop the industry as a whole. They have been able to roll with the times, as they seem to come out with a new Mario game every single year. Congrats Mario!

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European Commission to investigate Google’s Dominance

November 30th, 2010 by jamiegrassby
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The European Commission have launched a formal investigation into the search-engine super power. The investigation comes after many different complaints from other search engines, believing that Google is abusing their dominant position. Two of the search engine that filed the complaint; Foundem and ejustice.fr., believe that Google has been treating their search service providers unfavorably, with many of Google’s services being placed preferentially. Google denies any of the accusations, but wants to work with the Commission in order to fix any sort of problem that may have arose. Google offers two types of search results. The first one are unpaid results produced by the firm’s algorithms that are displayed on Google’s main page. The other result comes in the form of an “ad”. This investigation will try to determine whether Google’s method of generating unpaid results adversely affects the ranking of other firms. This is not the only accusation Google faces, as the Commission will also look into allegations that Google manipulated elements of its system that determine the price paid for ads from these sites. The investigation will be underway for the next few months, http://www.bbc.co.uk/news/technology-11876443.

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