As November approaches, it is not only the cold and rain that comes, November also represents International Breast Cancer Week. This past week in Rio de Janeiro, Brazil, the statue of Christ the Redeemer is lit up bright in pink, a week before the month begins. 
This statue represents only one of forty different monuments that will support the cause by being “pink” this upcoming week. This is incredible news for the fight against Breast cancer. This incredibly advertised campaign will reach millions, and gives us an example of how important and powerful marketing can be. It had me thinking of different examples that best exemplifies the effects of marketing. Marketing is a process where companies create consumer interest for their products or services. One famous example of very effective marketing and advertising occurs each year during the SuperBowl. Almost 100 million people in North America are subject to several different TV advertisements. These commercials are so effective because of the sheer number of people these commercials broadcast too. Like the monument in Brazil, these commercials are supposed to cater to the biggest possible amount of the public, especially their respective target audience.
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