The North American shopping season has started on a very high note. American figures suggest that sales in the “first week of the shopping season” reached 45 Billion USD. 
An analyst of the Wall Street Journal suggests that this year, “Shoppers aren’t just out looking for bargains, they’re buying impulse items.” An Financial Post article http://www.financialpost.com/news/investing/Cyber+Monday+sales/3901863/story.html, claims that the average consumer is spending 6% more than last year. This is great news for the corporations, and it also may reflect positively on the economy. More money is being put back into the market, and the economy is being stimulated. This trend suggests that as an economy, Canada and USA are slowly pulling away from this recession. But it isn’t just the retailers that are benefiting from these impulse buys, the online stores and retailers have seen huge improvements in sales. This same article explains that this weekend’s online sale reached $1 Billion compared to $900 million from the previous year. This comes as no real surprise considering the rising popularity of online shopping, and considering our economic growth from last year. As the shopping season begins, we will see sales figures rise significantly from years passed. This same analysts claims that, “While things are still not great, they are a lot less worse.”
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