The social-networking icon has recently been going through many internal changes. Twitter’s CEO, who’s been Evan Williams for the past two years, has recently stepped down, http://www.bbc.co.uk/news/business-11473020. He has been replaced by the current chief operating officer of Twitter, Dick Costolo. Mr. Williams attributes stepping-down to finding more time to research and figure out ways to improve company efficiency and productivity. His intent, according to his own twitter page was to, “meet its potential as a profitable company.” This is a significant and important corporate change, and will effect more than twitter’s 160 million users, including all students in Comm 101. People will ask, how much will Twitter change? Very little. Since Twitter has decided to change CEO’s within the company, the business will go in the same direction as it was when Evan Williams ran things. Furthermore, Mr. Williams is staying around to advise Mr. Costolo, in addition to his position on the board. This is the third different CEO in three years, which raises a few concerns. This is not the case for Twitter, who’s rapid growth allows the company to bring in expertise for such growth.
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