The marketing mix includes product, pricing, promotion and place. Every company has its own strategy and sometimes, one outweighs the other. As the title suggests, I will talk about how the product can outweigh promotion and vise versa.
Promotion can outweigh product easily. We see many advertisements of products we know are no good. The blog by Tommy No reminded me of how McDonalds Restaurant has been very successful despite of criticism over their unhealthy food. They focus their promotion on other things like the famous “I’m loving it”, helping the community, and family targetted ads. Because McDonalds has been in the business for so long, brand image and customer loyalty is already built. They got customer attention even from the bad publicity and still remain profitable.
Now, we’ll see how product can outweigh promotion. I think products that are out in the public for so long successfully is an example of this. A very good brand image will stick to consumers’ mind for a long time and even though the company doesn’t have that many promotions, consumers will still come to buy their products. Louis Vuitton or Gucci are two of the companies that are successful in this kind of strategy.
However, both marketing mix are very important for a company to be successful. Promotion can influence the company’s success by being on the consumers minds for a long period of time. Product satisfies the demand of the consumers. It’s inevitable that one can outweigh the other from the introduction of the product to the end life cycle of it but both has to be present in order to be profitable in the long run.