Category Archives: Uncategorized

The marketing mix includes product, pricing, promotion and place. Every company has its own strategy and sometimes, one outweighs the other. As the title suggests, I will talk about how the product can outweigh promotion and vise versa. Promotion can … Continue reading →

Replying from Laura’s blog, I want to talk about how greenwashing affects branding in the marketing world today. From our lecture in branding, “Your brand promise is the heart, soul and spirit of the benefits you deliver. It’s  never about … Continue reading →

commenting on: http://www.brandchannel.com/home/post/2012/02/06/Brandcameo-Chronicle-020612.aspx I’ve been wondering how different it is to market a movie instead of a product? All I can see is that the trailer is its main ad. I’m not going to talk about movie marketing in general, instead … Continue reading →

comment on a marketing blog: http://www.drewsmarketingminute.com/2011/12/howwhy-we-buy-social-commerce-infographic.html   I took psych courses last year; I can say that it really helped me open my mind to something that I couldn’t explain before. Social psychology deals with people and as marketers, it’s … Continue reading →

Hi, my name is Janelle Loraine Si but  you can call me Janelle. I was born in the Philippines and moved here when I was 16. I played basketball throughout high school and still play occasionally. I watch a lot … Continue reading →

Greatest lesson learned from someone else? There are a lot to choose from but from the past readings and thoughts I’ve had these past few weeks, there is one that is now stuck in my head. Since I was young, … Continue reading →

What if your superstar supervisor who has a great talent in putting your business to the top ten has some temperamental problem that disrupts the organization, where do you draw the line? In economics, the way to deal with this … Continue reading →

“To the cloud”, the Windows 7 commercial says. The commercial clearly states that this “cloud” enables users to access or share files or applications remotely over the internet but only with windows vista and windows 7. According to market research, … Continue reading →

After Sony and Microsoft has taken over the gaming industry in the year 2001, winning over Nintendo’s Mario game. Nintendo has taken a step back and instead of improving in the quality of the game such as specification, Nintendo focused … Continue reading →

After the 2008 Global Financial Crisis, the Fed is making decisions in how they are going to handle the recovery. There are 2 groups of people that are strongly introducing opposite approaches: Hawks – against inflation – believes that Fed … Continue reading →