Have you ever made numerous trips to specialty stores just to buy green products? If so, you may want to check out the Terra20 store, which stock everything from environmentally friendly cleaning products and kitchen supplies to clothing, makeup, and even light fixtures!
According to the article, two entrepreneurs have planned to create a national retail chain, starting an eco-friendly store in west-end Ottawa. Terra20 aims to make it easier for people to find ecologically sensitive products, by stocking in more than 12,000 products from 400 brands in store. Terra20 even has eco-friendly cleaning supplies, and the products will be dispensed into containers that shoppers bring themselves, further cutting back on packing and waste. Even though the whole concept is a ‘huge risk’, being the first eco-friendly department store will make them positioning as a leader in the market, and that they will not have any competitions yet. Terra20 aims to create a comfortable shopping experience for consumers as they sell a variety of products ranging from food and clothing to makeup, they also provides natural organic food and goods that promote personal health. According to a research, it shows that between 13 and 19% of all Americans are already consumers of green products. Even though the target market for the store is not a huge number yet, I believe that the number will grow overtime as green products are getting more popular nowadays. The name of the store Terra20 is also unique as it contains the meaning of the year 20-something will be a year we get it right, which I believe will get people excited about the store.
Source: http://www.vancouversun.com/business/Startup+stop+store/7192706/story.html


