Flashmob marketing can be a new innovative way of marketing! Basically, a flashmob refers to a group of people assembling in a public space (eating centre, train station etc.), as ‘normal’ people, and then performing a pre-determined routine or dance. After which, they dispersed. It is usually done for entertainment purposes. This group of people usually gets together through social media, viral emails or even websites. Companies could open up to this new idea of flashmob marketing, because a lot of people can be targeted from a single flashmob. The main consideration is to have your message brought across! It is useless putting on a wonderful performance, without any passerbys understanding the real objective.
— A promotion stunt for a Belgian television program, where they are looking for someone to play the leading role, in the musical of “The Sound of Music”.”
— A special T-mobile advert.
— To celebrate the announcement by Trident of its free Beyonce gig in November. http://www.tridentunwrapped.co.uk