Among all the industries that use Adwords, the shopping industry uses adwords advertising the most (54%).
What are some of the reasons behind this trend?
Research shows that e-commerce spending is increasing. In particular, online shopping by aged 50 and above has surged by 25% since 2010. The large bulk of this increase has been attributed to online shopping transaction for music. On the other hand, shoppers are also turning to the internet for its convenience. Marketers have realized the opportunity of consumers spending most of their time researching online, and have taken advantage of that.
Secondly, many consumers want to make sure they make the “right buy.” As a consumer, I realized that internet shopping plays a great role when I am unsure of my buys. Because of consumers’ indecisiveness, shopping industries have chosen to use adwords, in the hope to “persuade” a potential consumer to buy their product. For example, I am thinking of buying a dress, but am unsure of what I really want. As I type ‘summer dresses’ in google search, many different types of ads for dresses come up – casual dresses, vintage dresses etc. In a way, shopping businesses are competing with one another online.
The increase in e-commerce spending and the indecisive nature of consumers are just some of the reasons as to why the shopping industry uses adwords the most. I’m sure there are many more.