Sep
29
Wii revived an old brand name
Posted by: Janna Chi | September 29, 2010 | Leave a Comment
I bet most of our classmates have played Wii or even own one. Apart from fun, it also revived its company name – Nintendo. Before Wii came out, people may think that Nintendo is an old brand name which has lost in the gaming market to Xbox and Sony. Wii changed it picture of the market. Everyone thinks that Wii looks cool and is innovative. Once Wii came out, lots of non gamer female friends bought one. They said the Wii-mote looks cool, just sitting on a display stand. Of course, they also think that it is fun when we are playing Wii together. It can push our party to the highest point. One of the special feature about Wii is that it supports four players’ play which is often not possible on other consoles. In addition, there’s report saying that some hospitals want to use Wii to help elderly patients and those who can’t perform physical exercises. Also, to many people who doesnt like to do exercise, it is a good way to keep fit.
Nintendo put itself in a good position because instead of targeting at the small and highly competitive segment of the market, it had the vision to create its own segment. Its segment not only contain gamer or young people, but everyone including elderly. There successful marketing strategy revived the brand name.
http://www.businessweek.com/magazine/content/07_32/b4045401.htm
My Wii =)