Oct
12
Environmental Friendly – business
Posted by: Janna Chi | October 12, 2010 | Leave a Comment
Today, we discussed if companies should concern about environmental issues. I personally think enviromentally friendly is not against the profit of a company but can actually help the company in some ways. Take the water company, Bonaqua in Hong Kong as an example, they successfully built up its green image. They emphaised that they use less plastic on the water bottle which is environmentally friendly. In addition, because of less used in plactic, the cost of production will decrease which will increase in profit. The company also hired a few popular singers to promote this product. With less plastic , poeple can easily squeeze the water bottle into a smaller volume. This way, the water bottle will save the recycle space up to 86%. For my observation, the strong competitor for the water market, Watson is now weaken after Bonaqua change the company image into postive and green.
https://www.bonaqua.com.hk/bwoV2/webui/home/index2.aspx (Feel free to check out the website of bonaqua.)
In Vancouver, we also have Nestle which provide environmentally friendly product, the natural spring water. It says on the label of the water bottle, ”smaller cap = less plastic”. If people who are environmentally friendly, then they will eventually support these products. That is the reason why I support the idea of business concerning about enviroment issue.
