Oct
12
Playbook vs Ipad
Posted by: Janna Chi | October 12, 2010 | Leave a Comment
Has anyone heard of Playbook? If you did the econ mid term, then I can guarantee that you did. After the econ mid term, I went on the internet and searched for Playbook. The Playbook is a new stragtegy for RIM, the company behind blackberry. Since Apple is encroaching on RIMs smart phone market, RIM is now fighting back with its new product, playbook in Apple’s dominating tablet market. It sets the product in a right segment with an attractive name. Even thougth Playbook is not the first successful product for the market, it is competitive. RIM’s acquisition of the software company, QNX, puts some new technology in Playbook, which makes it more competitive to Ipad. For example, flash web sites now works on the PlayBook; it also supports the creation of applications in both Flash and Adobe Air, etc. RIM is trying to build on its brand loyalty and to expand into related markets. Now, the product, Playbook is changing the image of RIM which is professional and functional, into cooler and hipper looking. Therefore, it is trying to attract the market of trendy and image conscious young people. This way, if Playbook is successful in the future, RIM can use the advantage to influence the smart phone market.
http://www.calliflower.com/2010/09/29/rims-new-strategy-playbook/
