Sep
18
In chapter 1, the concept of sustainable market has been introduced and the class discussed some examples of eco friendly companies and their marketing strategies. I personally think that no matter the intention- whether it is to build the positive image for the company, to get a share of the sustainable market and attract consumers or to educate the public and save the planet, it is beneficial to the environment and therefore is a positive trend.
The marketing strategies that provide a similiar message do not only appear in North America but all around the world. Besides the example we looked at class about ali baba pizza box, there is another product that sells on its eco friendly packaging in Hong Kong. The product is bottled water and the bottle uses 34% less plastic to make and can be squeezed into a smaller size which can save space up to 86% and make recycling easier.
At first, I was only aware of the Hong Kong advertisment which sells eco friendliness, but when I was finding the ad for this post, I came across Bonaqua’s ad for other countries. It is surprising for me that they are not selling the same point as Hong Kong.
This finding makes me understand that the green selling point in Hong Kong is only a marketing strategy for getting into the mainstream but not in other countries. If the company really wants to promote the message of envrionmental protection, shouldn’t it promote the message in countries that lack the awareness?
Comments
1 Comment so far
Great job, I enjoyed your topic and your thoughts.