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Bieber creates NOISE!
Posted by: Janna Chi | December 1, 2011 | 2 Comments
In marketing blog, AdFreak, I chose to comment on the post “Macy’s Justin Bieber Black FridayAd Has Everybody Screaming for Some, It’s in Terror” by Gabriel Beltrone because the photo of Justine Bieber drew my attention. Even though Justin is not my idol at all, he is too popular which raises a question: is it a good promotion tactic to use popular singers?
Things always have two sides. A famous singer may has a lot of fans, at the same time, he/she usually also has many haters, just like Justin Bieber. Yet, this may lead to the success of promotion campaign. First, obviously their fans are going to support what their idol promote. On the other hand, although haters may create strong dislike of the advertisment, this is better than consumers being overwhelmed by advertisments and ignoring them.
As Gabriel Beltrone says, the screaming sounds in Macy’s Black Friay ad are annoying rather than attractive. Yet, this may create noises well. This is beacuse people who dislike something are often more likely to complain about it to others; therefore, more people would be aware of the ad.
Whether people like or dislike Justin Bieber, or the ad, this ad successfully creates a lot of noise.
Comments
2 Comments so far
Ms Dickson, I finished the blog before Nov 30th but i forgot to posted it and saved it in the draft instead. sorry for the late submission !
Justin Bieber is actually a great topic for marketing- a lot of his image and career can relate back to concepts students learn in class. Nice work!