“Marketing is about connecting people to products and services, and one marketing analyst says when it comes to marketing its products, the Vancouver Canucks get it” (The Canadian Press, June 2011).
During the team’s playoff run this past spring, the downtown district was covered with blue and green. Canuck merchandise was a big hit that it’s possible if one wanted to join the bandwagon and purchase a jersey, they’re out of luck! It is no surprise that the Canucks are in a league of their own when dealing with the business aspect of the sport (Mayenknecht, 2011). So, what is their secret?
Well for starters, the Vancouver Canucks have sold out every home game since 2002 and is currently standing at 369 games. The undeniable support the city gives to the team is crucial to the rising revenue (merchandise, tickets, TV broadcasts) the organization generates during the season. Also, with their skytrain banners – “Heart of a Canuck”- and their sponsorship with Canucks Place, it shows how passionate and determined the players are in engaging with the community. This engagement has the Canucks well-placed as one of the NHL’s most valuable team.
And as they always say, “We are all Canucks”.
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Image: http://3.cdn.nhle.com/canucks/images/upload/gallery/2011/10/SKYTRAIN_Burrows_Stadium_k_slide.jpg