http://www.msnbc.msn.com/id/30334853/ns/business-retail/t/four-biggest-green-marketing-scams/#.TxesHSNWrR1
After reading the “green” marketing scams on this blog, I couldn’t believe that Sephora tried to go along with the green movement and created a natural line of makeup that is filled with harmful chemicals. It marketed that more than 1,400 of their products were natural under the “Naturally Sephora” seal. One vitamin infused lip gloss ranked six at the Cosmetic Database, almost putting it into the “high hazard” level. By marketing that these products are natural, sales were likely to go up for consumers that were environmentally-conscious, or even consumers who didn’t want to put harmful chemicals on their face. Making extra money on something that hasn’t been done is definitely a marketing scam.
The problem in this case is that there is no clear criteria for products defined as natural, and Sephora does say this. However, if your products contain chemicals, customers should be aware of this. Sephora should not take advantage of their customers like this and at least point out that these products are not as natural as they think they are.