Hello world! I’m Jason Nieo.

Hello to everyone out there!

To be honest, this is the first time I blog. If not because of marketing, I think I will not have an opportunity to start. To start off, I want to briefly introduce myself to do some basic marketing or branding of myself.

I am a Malaysian, and a sponsored student by the Malaysian government. As a member of the Sauder’s community, I have the same interest as the others in the faculty which is to learn the philosophy of the business world, most importantly, the skills to earn billions and millions of money.

In the quest of achieving my target, I believe in the power of marketing. I always have a flaming passion in marketing especially advertising and packaging. To accumulate experience and also to test out my talent in marketing, I ran my own noodle stall business back in my country, Malaysia. To run a food business, it is not as easy as preparing nice food. It requires a good marketing mix to ensure the success of my business. As a result, I needed a variety of good products, reasonable pricing, convenient location and also effective promotions.

To compete with the other restaurants, I innovated a wide variety of noodles and invented a system to maintain the quality of the noodles that can function smoothly without a main chef. Since I was still a beginner, I surveyed the price of my competitors and set the price of my noodles generally lower than the my competitors to attract and build up my customer base. To make my noodles look more appealing, I took photos of the selections of noodles provided by my stall and designed a menu. It created a strong visual effect to persuade the customers to try my noodles.

The efforts that I put in seem to work as the profit per month increases consistently since the stall was started. The sales had improved by more than 300% after 3 years of operating. Although I am here in Vancouver, my business still performs well under the assistance of my partner who is my mother.