It’s that time of the month where all these McDonald “BUY ONE, GET ONE FREE” coupons come out in the mail. It got me thinking, are these actually such a great deal?
We all love big discounts and great deals whether you’re buying food, clothing, or anything in between. These types of promotions are definitely an attention grabber — what word in the English language would be more enticing than the word “FREE”? Businesses use these types of promotions to generate more consumer traffic to their stores. These promotions are effective because the consumer doesn’t have to do any work to get these deals and they get an opportunity to save money or get a better value for our money.
There are also books of coupons for sale year after year that contain many of these “BOGO Free” coupons. The big one would be the “Entertainment Books”.
What’s more enticing than “hundreds of 2-for-1 and up to 50% off coupons” then? I think 50% getting these coupons is!
But we must step back and think — Are these coupons actually giving us more value or are they simply causing us to spend unnecessarily just for the sake of “saving money”?
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