As we discussed in the previous class about apps to improve business strategy for certain companies, I will focus this blog on new airplane apps.

Checking-in flights, downloading boarding passes, selecting a seat or choosing an upgrade for the flight are already available options for airplane companies, what could be the next one?

Delta Air Lines has been spending time on improving their mobile functionality since Airline IT trends survey shows that more than 90% of companies are doing it and it is also a way to generate more revenue and better customer loyalty.

Being able to rebook a different flight and download the new boarding pass while in the air for passengers who missed their connections would make life a lot easier and surely increase customer benefits.

Tired of always having to deal with lost luggage? Travelers can now track checked-in luggage from their mobile devices and efficiently retriever their possessions.

The hope with this new app for Delta Air Lines is to generate new revenue streams AND giving passengers customized experience. These apps will offer a new level of customer service and convenience, which has never before been possible in the airline industry.

Related articles:

http://www.cnn.com/2011/10/07/travel/smartphones-air-travel/index.html?hpt=tr_c2

http://www.cnn.com/2011/TRAVEL/09/19/flight.time.itinerary.changes/?iref=obnetwork