How to pick the right university? How are universities reaching out to students?

Over the recent years, it has been clear that social media has been vastly increasing. Universities began using Facebook and Twitter to get in touch with prospective students and anyone interested in the school.

According to a recent study, universities’ use of social media to communicate with students has increased from 61% to 100% in the past 4 years.

“The younger generation has grown up with social media, they expect it to exist”. As we learned in class, being able to adapt or restructure the company to fit the preferences and needs of the customers is a priority in marketing research. 10 years ago, colleges would send representatives or letters to students but with this new technology, they are able to reach out to millions of students in an instant.

98% of colleges now have a Facebook page and 84% has a twitter account, with current students commenting about their life in the school. Students can now take a tour of their possibly new campus without even having to leave their house. Prospective students will view the brochures and Facebook pages similarly to school propaganda.