I agree with Priscilla’s thoughts about Hyundai’s efforts to become a international company. Although many people believe Hyundai is unreliable; over the past 10 years, due to technological advances, the company has changed their manufacturing techniques to decrease the overall cost and improve the safety of each cars. Hyundai is now an global company known as very reliable in terms of safety and very reasonably priced.

Looking for a cheap and reliable car? According to the “US News Best Cars“ ranking, Hyundai ranks 9 out of 35 in affordable small cars regarding 3 main criteria: test drives, reliability and safety.

Hyundai was able to stay at the top by staying innovative and keeping an attractive exterior, a roomy cabin and exceptional fuel economy ratings.

Although Hyundai has good reviews, manufacturing a reliable at low cost will have some pros and cons. The main problems with Hyundai design is the poor rear visibility, cheap interior materials and imprecise steering which increases safety risks. With so many competitors in the market for automobile, companies should use market research to help predict what consumers want most and maximize profit.

Since Japanese automakers have problems with the competition, they should try to develop a cheaper car. Trying to improve the manufacturing process would also make the overall cost cheaper.