I was in accounting class the other day with Catherine Hsu, when she showed me this really cool application on the iPhone and since I wanted to find out more, I looked up her post about it on her blog.
Now, instead of marvelling at the awesomeness that is the Google app, I’m wondering about the wealth of information that Google could get from these applications!
As soon as I opened the app to take a picture for searching, it prompted me to agree to certain terms and conditions as well as asked if I wanted to save search history. No big deal… until it said that it would save this data for use later on to improve the app and stuff like that.
Now, imagine how useful that information would be to marketers. Search engines are very good indicators of social trends (such as Justin Bieber being one of the top searched terms of 2010) and adding picture/sound search that would just bring things to a whole new level!
I find it kinda scary.