Today, I was bored so I went to the airport. (I know… I’m kinda random)
It was there that I noticed that there was an ad for the Sauder School of Business. I then remembered seeing an ad for a Hong Kong business school at the Hong Kong airport.
Why do business schools put their ads in airports?
I’m thinking that their target market probably consists of:
- prospective students (people looking for BCom, MBAs, or other professional degrees)
- business professionals (networking opportunities for their own students)
Having an ad at the airport would enable a business school to reach international audiences in ways that placements elsewhere would not.