What I did to fix this advertisement was just change the slogan.  I didn’t want to change the image, I personally think there is nothing wrong with this woman, I believe changing the image would in fact be in a way confirming that she is unattractive when that is not the case, and she and any other person would be attractive enough to be the face of my campaign. The slogan however I changed to “If you drink like a man nothing happens, (but we think you should feel unattractive)” this I hope conveys the message that I would like to send out which is that the message of this Advertisement was not to help people with their drinking problems, but to shame women out of drinking all together. Below that I then wrote that “even health advertisements pray on your insecurities.” This was my way of taking this poor health advertisement for addiction and making it into a health advertisement for media consumption. I want to convey the message to consumers that they should be aware of what the advertisement they read are truly saying and how that affects them and what decisions they make. I wanted to put “nothing happens” because I wanted to say drinking like “a man” does not cause alcoholism, the issue is far more complex then that. I wanted to convey that people should not feel ugly for being able to drink as much as their male friends. This does not make you an ugly alcoholic, beauty for one is in the eye of the beholder and is deeper then how you look. Alcoholism is a real problem and should not be conveyed in shallow ways.