During the last few months, I had the opportunity to work with an amazing team of people who were all very different and diverse in terms of skill sets and knowledge. At first, I was a little concerned about the random teams, but I’m glad Tamar encouraged us to do this because I feel our team was able to analyze Zara’s issues with different perspectives, which allowed us to see all facets of the problem.
In terms of the project itself, I found it extremely relevant to the course to be able to apply the concepts such as the 4 marketing P’s (product, price, place, promotion) to a real-life company. With a company as successful as Zara, it was much more challenging to think of creative ways to improve on the already effective marketing mix. However, by analyzing Zara, I feel I have not only come away with a very solid foundation for marketing, but also an understanding on how to use this in my future career. So far through university, I have found that my professors do a great job of teaching the material, but oftentimes I can’t see how it is applicable to my job. Tamar has done a great job of going beyond the material and her passion for marketing really shines through. I would definitely recommend this course to incoming students!
Trackbacks