When reading classmate’s blogs, I came across one blog post by Eliza Lee that stuck in my head for days. The blog was talking about a crazy marketing strategy targeted towards everyday, busy city goers: Grocery shopping via smartphone on South Korea subway stations.
This marketing strategy I find to be futuristic. Virtual stores located at waiting stations, such as Subway stations, in the form of billboards displaying exact images you would expect to find on Tesco/Home Plus shelves. Instead of picking the items up and putting them in your actual cart, like shopping in store, one would simply use a smartphone to shop! You would scan the bar code of each item and it would go into your ‘imaginary’ online shopping cart. Click okay, purchase and then those items will be delivered right to your home. It is crazy how simple the idea is: “turn waiting time into shopping time”.
Home Plus is able to really stand out from other competitors, Emart, by focusing on the want and needs of their consumers: efficiency! When everyone is coming home from work late and tired, the last thought would be to run to the store grocery shopping. However, by incorporating grocery shopping into everyday experiences, it really attracts those busy, tired individuals and covers their touch points, ease and convenience.
I think this is such an amazing, unique campaign that clearly demonstrated the results Tesco Home Plus wanted. Increase in online sales from these ads by 130% and over 10,000 new consumers checking out the Tesco Home Plus stores!
But are people that busy and lazy these days that they can not find time to take half an hour out of the day to actually go grocery shopping? It is all the new generation’s thrill with advances in technology, and the convenience it brings to us! So who knows what will come next?
Awesome job expanding on your classmate’s blog, this is a branch of technology I don’t think many people (myself included) were expecting!