Rich Abend, 43, managing director of Scout Wellness.
There has been a great deal of interest amongst consumers to live a healthy life style, and now agencies have caught up to this idea.
Horizon Media, an independent media service agency, will have a subset unit named Scout Wellness and offer clients media services based on wellness and health marketing. This was triggered by the trends of consumers purchasing goods such as herbal tea, health insurance, or hand sanitizer. As well, there has been an increase in researching and contributing to social media topics regarding health and wellness issues.
The company has hired Rich Abend as the new managing director for Scout Wellness. Rich comments that,
“[health and wellness are] less about losing weight and more about being in control of how you live your life.”
While some see that the media agency could be branching off further than needed, I feel that the company truly understands the new age of the century. Through health and wellness, as described by Rich Abend as “how you live your life”, the company will offer their clients a way of marketing that promotes the company and products as an integral component to how consumers live their lives. Marketing via health and wellness is a smart approach because soon enough, there will be consumers who feel as though they need certain products as a staple in their lives.
