It seems like just yesterday that Target officially announced to the public it’s plan to bring Target stores to Canada. There was so much buzz and excitement created at the prospect of finally having this huge American chain come across the border, but recent reports show that Target is not having the smooth start it expected.

According to recent articles, Target is having a difficult time turning around the perception that it’s products are pricier than it’s main Canadian competitors such, as Wal-Mart and Shoppers Drug Mart.

Rachel’s blog stated that Wal-Mart was in fact losing customers to competitors such as Target, and while this may be true, Target seems to be the one losing the battle overall. Target entered Canada confident with their predicted outcomes, and have since then fell short.

Although Target is by no means a “lean start-up”, I remember talking in class about the fact that when a business starts up, everything in their business model canvas is a made up prediction. Target made up these optimistic predictions, and it just goes to show you that even some of the biggest companies will fall short of their expectations.

http://www.theprovince.com/business/Target+Canada+still+plagued+price+perception+problems+sales+fail+meet/9103974/story.html