After installing nearly 4,000 solar panels on the rooftops of Toronto stores, the CEO of Ikea clearly wasn’t satisfied. Recently, Ikea revealed their corporate sustainability plan, stating that by 2020 Ikea will be 100% renewable, meaning that they will produce the same amount of energy they consume.

To do this, Ikea is implementing plans such as installing solar panels on store roofs and minimizing packaging to reduce shipping pollution. Most notably, Ikea is committed to spending $2.4 billion on wind and solar energy. This plan is a bold one, but has brought Ikea the media and consumer attention that they were hoping for.

Looking back to an article I read for class, Ikea has done several things to “bring it’s core values to life”. The article stated that companies should makes the consumer the hero, which is exactly what Ikea is doing when they point out the fact that their customers will have sustainable furniture in their homes. The article also suggests to give solid proof of impact, which Ikea has done by purchasing the wind turbine project and installing solar panels. The real proof will come in 2020 when we see if Ikea truly is 100% renewable.

http://www.theglobeandmail.com/report-on-business/industry-news/energy-and-resources/ikea-eyes-low-carbon-future-with-alberta-wind-energy-project/article15436596/

http://www.ikea.com/ms/en_CA/about-the-ikea-group/people-and-planet/energy-and-resources/