Jessica Li's Blog

I always hear a saying that “consumers are god”, this is always true, and there’s another  thing that is also important is employees.

This article mainly talks about consumers, but then it also includes how employees in the workforce can affect their performances.

“Great recession will change consumer buying habits”, this is basically an economic theory but this of course applies everywhere in businesses. Consumers’ buying habit are affected by general economic and social situations. And that is based on how businesses perform and how they compete with other. There is no point of saying a consumer’s buying habits in company A if he or she actually has a high level of brand loyalty in company B.

According to Times’ research, 64% of Americans want to do more things and make more things themselves. There’s a huge opportunity in providing the tools, materials, and skills to do that. I suppose this is because businesses have not yet reached their goal of satisfying consumers yet in terms of both the quality, innovation and the price of the product.

Businesses should focus more on consumers’ real wants! Market research is important and they should give employees more power to do so.

http://www.inc.com/magazine/20100901/understanding-the-consumer-of-the-future.html