Sun Co-Founder Uses Capitalism to Help Poor
Oct 5th, 2010 by Jessica Li
Many donations and non-profit committees are going on right now in India. This article gives brief view of how different companies react to it and how they donate.
“large corporations can do well and do good by aiming at people at the so-called bottom of the pyramid.” I suppose this is because larger corporations have a much more broader view of seeing people and understanding consumers’ and employees’ performance. That is why they can aim at a very specific point of people and really get to know what they want. That should be the most important thing for a business.
Many small businesses give only a little donation and contribution. I suppose there’re two main reasons. One is that their financial structures are not as fully developed as the larger businesses. So that they can not get that much flow-income into donations. Secondly, as opposed to the description of larger businesses, small entrepreneurs don’t hold that much communication of within the business so that there is a lack of information management which leads to that they are not capable to manage their time and finance as well for donations.