THE IMPORTANCE OF CORPORATE CULTURE
Oct 31st, 2010 by Jessica Li
According to Mawer Investment Management Ltd., corporate culture is crucial for a company to succeed, it is important for a team’s cohesiveness and communication among members.
Successful example: （attracting the right people and getting them doing the right things）
- “WestJet sees happy employees as the key to making the travel experience more enjoyable for its passengers, ultimately leading them to choose WestJet over other travel options“
- Google’s strong, innovative culture creating an environment in which innovation flourishes, by attracting talented people, and by giving them the freedom to develop new technologies, Google has created a circle of success that reinforces its culture.
- Saputo: not innovative and attractive enough, but Saputo’s clear sense of identity allows it to attract detail-oriented people and retain them for the long-term.
Failed examples:
- Enron encouraged excessive business risk and sanctioned cover ups as a standard way of doing business, creating an environment in which it was acceptable to ignore integrity and Enron’s other state values.
—This study highlights a high level of trust and candour as necessary ingredients for sharing ideas, open debate and effective decision-making that turns a groups of individuals into a high-performing investment team.
Source: Mawer Investment’s webpage