Jessica Li's Blog

Kiip, a game-rewards co. founded by one of our UBC recent grads Brian Wong has focused on how to keep their customer relationships in the first place when initializing the new idea.

The CEOs have found that all the advertisements that we’ve seen are all launched in the same way, same focus and it’s boring for customers. Kiip, changing the way of advertising, has succeeded from finding what their customers really want, and how to make their customers proud of themselves while using their product.

So, their focus is on “Play a Game, Win a Prize”. This idea sounds very straight-forward, as their goal is to help the majority of people who love to play games some value to what they’re doing! They have spotted this tiny little wish of customers and really gained themselves some profit and reputation.

Click HERE, to take a look at how they explain their own biz, and also take a look at how they visually implement their ideas into customers’ actions that is really realistic and attractive!

So the words that really stands out from other ads that attracts billions of customers are words like “you should really be awarded for the effort you put into the games!!!” and “reach them when they win”. I think this is a super clever way and timing to reach to their customers when they are so proud of themselves, reaching their climax of the day and are just so happy when they see this Kiip words pops up on the screen. Because it’s an award!

So I think this is really what I learnt from my first few classes of marketing! This explains exactly what value-based marketing is about and this is exactly how to capture customers’ value and build customers’ relationships.