Commercializing your idea through students
Mar 12th, 2012 by Jessica Li
Marketing is all about spreading the words and make others to believe in your product. Therefore, not only do they have to understand you product, they must understand your idea. Put it in another way, if you have a great idea in mind, you must make it into a product or service and commercialize it to turn your ideas into cash flows.
A blog on Canada Business Network called “Commercializing your concept — consider your options“teaches you how to commercialize your concept through various resources.
Most of the times, when people think of commercializing their ideas and concept, they may only think about the price, market saturation and the possible supply chains of the product. However, there are other factors that are more important than simply focusing on the idea, which this article talked about: collaboration with universities or community colleges & industry partners.
It is amazing how nowadays university students attempt to start up their own businesses and have so many ideas that are fantastic for a lot of parties. Therefore, if a business exchange ideas and technology with university and college students, it can be highly unexpected how much feedback and innovative thoughts that will be in their minds after benefiting from the chats.
Not only can the students provide add-on ideas to the company, also the company may find the students a huge market, or potential market for their products in the future. It is a very good way of opening the market share through students, let them try the idea, technology and the product, and also let them spread the words through all social medias. For example, Facebook, Twitter, and even text messages are great resource of spreading the words. In my opinion, students are the most powerful group of people in the world, they have access to all age groups of people, and they have potential access to literally all industries. Their words are powerful and their likelihood of buying something can be the fashion trend of the future in almost all areas.
So being inspired by the article, I would strongly think about attracting students, universities and colleges in the future for any type of products in any industries.