Pants Aren’t For You

A negative spotlight has been casted down on numerous Western clothing stores for discrimination, including Abercrombie & Fitch and Lululemon.  Lululemon is known for its high-end yoga wear.  In 2012, Lululemon sold $1.4 billion worth in merchandise.  However, when products began getting recalled for poor quality, the company took a turn in the wrong direction.  Chip Wilson, founder of Lululemon, put the blame of pilling and sheer products on the customers.

Michelle Sieklucki believes Chip Wilson was wrong to make these claims.  I agree with her point of view, as it is unlawful to discriminate against certain customer segments.  Chip Wilson’s thoughtless comments of women buying clothes which were unfitted for their size, or their bodies just being unsuited for their clothes altogether, was a step away from the positive-lifestyle image Lululemon promotes.  When running a business, it is beneficial to work towards pleasing the customer.  Wilson acted contrary to this belief, causing major controversy.  Although it is naïve to believe every company must cater to women of every shape and size, it is unjust to publicly discriminate against one type.  Many may agree with Chip Wilson, but just as Michelle said, I for one do not.

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