When launching a new business, it is beneficial for the company to differentiate themselves from other companies. Wade Larson, a former Sauder student, offers major points of differences in his company Urthecast. Urthecast has set up two high-definition cameras aboard the International Space Station. By live streaming images and videos, people will be able to see the world from a new perspective. Larson’s company will be the first to offer a live video stream of the planet earth 24/7 for no charge.
Urthecast intends on bringing in revenue through advertisements and selling information to various businesses and governments. There are many opportunities for this company to grow and expand. Urthecast is able to partner with numerous agencies, such as those which specialize in natural disaster relief or environmental monitoring.
The company has already sparked intrigue not only with agencies, but with the general public, as it is the first of its kind. Currently, stocks are being offered at $1.88 Canadian per share, with the market value being $109.18 million. Urthecast is a creative and a true piece of ingenuity. Depending on how Larson markets his establishment, the future of Urthecast may be substantially popular and profitable.
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