As I was looking for inspirations for my marketing blog assignment on Brandchannel website, Jaguar’s new F-type comes to my mind. The British automaker announced at the New York Auto Show that it will bring an all-new sports car to production which is the F-type. He added. “The core appeal of Jaguar’s cars is their sporting heart, and that heart will beat stronger than ever before in the F-TYPE.

I am also a car crazyer, and i watch all kinds of car test TV programs unless i am pretty busy. From the external appearance, the new F-type looks just like a Aston Martin DBS. If nobody reminds me, i just think, oh, Aston Matin promotes a new model! Thus, i don’t agree with the designer, there are so many choices, why makes it become the brother of DBS?

From the director’s words, F-type will be definited as a sport car, the engine will be the strongest than any before. What is more, it will be a strict-two seaters couple car. Oh, what the GTR will think about? They maybe will buy a F-type, then making a race test between GTR and F-type, i am afraid the F-type will disappeared behind the GTR just after few minutes. Personally, i don’t think speed and racing can be Jaguar’s characteristics. As the price of the Jaguar is pretty expense, Jaguar’s same level competitors are like GTR, Ferrari, and Aston Martin. They are all high performance cars. Say some realistic, instead of putting the attention to the engine, Jaguar are supposed to make more efforts on improving the internal. Luxury should be the direction of the development, and becomes the advantage of the brand.

 The external resource website

http://www.brandchannel.com/home/post/2012/04/04/Jaguar-F-Type-040412.aspx

When I was looking through marketing classmates’ blog posts trying to find inspirations, Song xiaoou’s ” Do we really need that much caffeine in life” coming into my mind.(LINK: https://blogs.ubc.ca/christinaxos/2012/01/16/marketing-assignment-1-do-we-really-need-that-much-caffeine-in-life/)

Just few days ago, Tim Horton’s decided to rename its cups on size down to replace the old cupe— which means a “Small” will now be an “Extra Small” and a “Large” will now be a “Medium”. All of these changes are made to bring out the new 24 oz Extra Large. How large is a 24 oz large? Yes, it is amazing 710 mL, which is lager than two bottle of beers! Actually, i pretty agree with Song xiaoou’s opinion, the extra large really is too large to buy.

Nowadays, the new size already coming, however, it seems not popular, whcih means it dose not appear to its customers. The biggest problem is that it is really too much. I just tried it last week. From my experience, that is a kind of waste, at least for me, i can not finish it by myself. Therefore ,absolutely, i will not buy the extre large in the following days. My friends and classmates also find the same problem, as we can not finish it, why we need to spend more money to buy such a big size!

Another problem is the inconvenient size. When i brought it during moving, the feeling is so uncomfortable, it is too heavy and big. I believe that no body like the extre lager bottle.

A recent research also showed that  53.75% of the participants claimed that they would not purchase the new Extra Large cup. So, the fact proves that the change is a terrible decision again.

The change already made for several days, I doubt that how many Canadians would actually purchase the 24 oz cup!  Will you buy the amazing 710 ml extre lager coffee?